Notes from six years of running Meta ads for aesthetic clinics. Offers, deposits, cost per booking, and what makes each patient worth more. Written for US med spa owners.
Your med spa does not need thousands of new patients. It needs about 300 of the right women in your zip code. Here is how I count them, find them, and get them to book with a deposit.
ReadThe ad radius decides which women ever see your med spa. Here is how I pick the right distance for each treatment, and why a bigger circle is not always better.
ReadReferrals are the best patients a med spa can get. But they only reach one small circle of friends. Here is how I reach the women nearby who have never heard your name.
ReadBefore I run a single ad, I count the women near a med spa. Here is the 20 minute method I use, with free tools, so you know how big your market really is.
ReadMost med spa owners think growth means a flood of new patients. Here is why I aim for a few dozen prepaid bookings a month instead, and the simple math behind it.
ReadWe install the whole system in 7 days. The goal is 40 to 60 prepaid bookings in your first 30 days.
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