<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>IGX Journal</title><link>https://blog.igxmarketing.com/</link><description>Med spa marketing from IGX Marketing</description><item><title>The 300 Women Playbook: how I find the women near your med spa who will book this month</title><link>https://blog.igxmarketing.com/300-women-playbook/</link><guid>https://blog.igxmarketing.com/300-women-playbook/</guid><pubDate>Thu, 22 Oct 2026 09:00:00 GMT</pubDate><description>Your med spa does not need thousands of new patients. It needs about 300 of the right women in your zip code. Here is how I count them, find them, and get them to book with a deposit.</description></item><item><title>Prepaid bookings vs leads: why I stopped selling med spa leads</title><link>https://blog.igxmarketing.com/prepaid-bookings-vs-leads/</link><guid>https://blog.igxmarketing.com/prepaid-bookings-vs-leads/</guid><pubDate>Thu, 22 Oct 2026 09:00:00 GMT</pubDate><description>Most med spa agencies sell leads. I sell prepaid bookings. Here is the difference, why Facebook finds a better woman when you ask for a deposit, and how the booking flow works.</description></item><item><title>How I get more women in the door at a med spa: the offer she pays a deposit for</title><link>https://blog.igxmarketing.com/get-more-patients-med-spa/</link><guid>https://blog.igxmarketing.com/get-more-patients-med-spa/</guid><pubDate>Thu, 22 Oct 2026 09:00:00 GMT</pubDate><description>More patients do not come from more ads. They come from a better offer. Here is how I build med spa offers women will pay a deposit for, and why I stay away from cheap teaser deals.</description></item><item><title>Cost per booking: the only med spa ad number I watch</title><link>https://blog.igxmarketing.com/med-spa-cost-per-booking/</link><guid>https://blog.igxmarketing.com/med-spa-cost-per-booking/</guid><pubDate>Thu, 22 Oct 2026 09:00:00 GMT</pubDate><description>Cost per lead looks good on a report and tells you almost nothing. Here is how I track cost per booking for med spa ads, how to work out what you can afford to pay, and what to fix when it is too high.</description></item><item><title>Med spa upsells: how I make each patient worth more without being pushy</title><link>https://blog.igxmarketing.com/med-spa-upsells/</link><guid>https://blog.igxmarketing.com/med-spa-upsells/</guid><pubDate>Thu, 22 Oct 2026 09:00:00 GMT</pubDate><description>The best med spa upsell happens when she is looking at her own result. Here is how the clinics I work with raise patient value with packages, the next treatment, and rebooking before she leaves.</description></item><item><title>How far will a woman drive for Botox? How I set the ad radius</title><link>https://blog.igxmarketing.com/med-spa-ad-radius/</link><guid>https://blog.igxmarketing.com/med-spa-ad-radius/</guid><pubDate>Thu, 22 Oct 2026 09:00:00 GMT</pubDate><description>The ad radius decides which women ever see your med spa. Here is how I pick the right distance for each treatment, and why a bigger circle is not always better.</description></item><item><title>The women your referrals will never reach</title><link>https://blog.igxmarketing.com/med-spa-referrals-not-enough/</link><guid>https://blog.igxmarketing.com/med-spa-referrals-not-enough/</guid><pubDate>Thu, 22 Oct 2026 09:00:00 GMT</pubDate><description>Referrals are the best patients a med spa can get. But they only reach one small circle of friends. Here is how I reach the women nearby who have never heard your name.</description></item><item><title>How I count the women in a med spa&#x27;s zip code in 20 minutes</title><link>https://blog.igxmarketing.com/count-women-med-spa-zip-code/</link><guid>https://blog.igxmarketing.com/count-women-med-spa-zip-code/</guid><pubDate>Thu, 22 Oct 2026 09:00:00 GMT</pubDate><description>Before I run a single ad, I count the women near a med spa. Here is the 20 minute method I use, with free tools, so you know how big your market really is.</description></item><item><title>Why your med spa does not need thousands of new patients</title><link>https://blog.igxmarketing.com/how-many-new-patients-med-spa/</link><guid>https://blog.igxmarketing.com/how-many-new-patients-med-spa/</guid><pubDate>Thu, 22 Oct 2026 09:00:00 GMT</pubDate><description>Most med spa owners think growth means a flood of new patients. Here is why I aim for a few dozen prepaid bookings a month instead, and the simple math behind it.</description></item></channel></rss>